For my senior capstone project I chose to re-brand Enlightened & Empowered Kids Preschool, located in Batavia and Winfield, Illinois.
The mission of Enlightened & Empowered Kids Preschool is to provide a safe and nurturing environment that helps increase children’s knowledge and development while learning through play. The re-brand of Enlightened & Empowered Kids Preschool consists of a fun, playful, youthful, creative, and secure environment. The target audience consists of: parents, guardians and caregivers who are looking for a new place to send their children for preschool, as well as those who currently have children enrolled at Enlightened & Empowered Kids Preschool.
Deliverables include: logo, stationery, brochure, activity booklet, child development publication, magnets, car decals, polos and an interactive website. Children’s drawings are used within all designs of Enlightened & Empowered Kids Preschool to ultimately relate the children and their drawings to the parents, guardians and caregivers on a more personal level. Using these visual elements were a way to convey a fun, playful, youthful and creative environment.